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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

2021 Best Practices for Busy Marketers

You’re an expert on your brand. Oh, and social. Digital. Print. Email. Content marketing. Events. See what we’re getting at here? It’s no wonder you’re time-crunched and eager for answers. Whether your planning content, advertising, webinars, or …

Enterprise IT / Featured Tech / Sales & Marketing

10 Ways to Reduce Subscriber Fatigue During the 2021 Peak Sale Season

It used to be that peak season ran for about 6 weeks – starting with Thanksgiving weekend, continuing through the Holidays, and finishing with the New Year’s Day sales. But that’s all changed – Black Friday is now more like Blac…

Enterprise IT / Featured Tech / Sales & Marketing

The Era of Personalization in Retail

With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships…

Enterprise IT / Featured Tech / Sales & Marketing

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…

Enterprise IT / Featured Tech / Sales & Marketing

Automate Document Processing with Google AI and Appian

Manually processing documents costs enterprises billions, is error prone, and leads to low customer satisfaction. Hear from Kiran Bellare, Lead Product Manager Document AI at Google and Manish Rai, Head of Product Marketing at Appian, to learn how t…

Enterprise IT / Featured Tech / Sales & Marketing

Aite Impact Matrix: Client Life Cycle Management Vendor Review: All on Board in Capital Markets?

Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…

Enterprise IT / Featured Tech / Sales & Marketing

Appian for Retail Banking

Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

What’s Trending in B2B Marketing? The Power of First Party Data

Watch the webinar featuring the experts from ON24, NetLine, and Terminus to understand the trends at work and get the answers to your questions. In this session we’ll explore: Why privacy concerns are making first-party data more important tha…

Enterprise IT / Featured Tech / Sales & Marketing

The Present and Future of Financial Services Marketing

Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…

Enterprise IT / Featured Tech / Sales & Marketing

5 Principles for Creating Meaningful Customer Experiences Based on Data

Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…

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