Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Digital Transformation strategies are at the forefront of everyone’s mind right now. Write one, implement one, accelerate one or finish one. This can lead to new technologies stacked up one on top of the other with overlapping or conflicting func…
With customer journey mapping you can uncover opportunities to delight your customers, whether it‘s through improving the existing customer journey or solving a new problem your customers are facing. This paper will highlight the value of custome…
Knowledge-Centered Service (KCS) methodology captures resolutions at scale and in ways that are both findable and reusable. But after the initial kick-off & training sessions, the excitement around the project often comes to a standstill. Minimal k…
Big data has transformed search and you need to know how to tap into all the data you have to harness the real power of search. In this eBook, we map the journey from what enterprise search used to be, what it is, and what it will be! If you are wor…
The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…
Apart from getting the basics right and providing answers, your community needs to become customers’ go-to place. This fulfills two things–you know their perspective to make your product(s) and services better and you create long-lasting tr…
