The key findings from a new research report show that 73% of retail stakeholders report that it has been at least somewhat difficult to hire and retain enough staff to keep stores fully operational. And a majority of them believe that technology invest…
SILK by Source Innovative Lending is an innovative peer-to-peer (P2P) lending platform that is set to revolutionize the auto financing industry. Leveraging the power of digital currency, SILK aims to connect borrowers directly with investors, eliminati…
SILK by Source Innovative Lending is an innovative peer-to-peer (P2P) lending platform that is set to revolutionize the auto financing industry. Leveraging the power of digital currency, SILK aims to connect borrowers directly with investors, eliminati…
In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues o…
What is Google Analytics 4? Google Analytics 4 (also called GA4) is a much-anticipated update within the Google Analytics (GA) product. With the proliferation of new platforms—like mobile applications and IoT (Internet of things) dev…
For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (U…
In this comprehensive guide, we’ll take a look at Google Analytics 4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think …
In March 2022, Google announced that it will sunset Universal Analytics (UA) in 2023; however, the sunset date was recently extended from October 2023 to July 2024 for users of the enterprise version, Google Analytics 360. Sunsetting UA means organizat…
Choosing the right attribution tool is crucial for data-driven marketing success. Our comprehensive checklist highlights the must-have features you need to consider. Download now and make an informed decision for your attribution sessions. B…
As online sales become more significant to merchants, it’s essential that they build out their ecommerce businesses on platforms that can support them. Learn the pain points that impact merchants’ ability to drive revenue online — and…
