In this comprehensive guide, we’ll take a look at Google Analytics 4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think …
In March 2022, Google announced that it will sunset Universal Analytics (UA) in 2023; however, the sunset date was recently extended from October 2023 to July 2024 for users of the enterprise version, Google Analytics 360. Sunsetting UA means organizat…
Choosing the right attribution tool is crucial for data-driven marketing success. Our comprehensive checklist highlights the must-have features you need to consider. Download now and make an informed decision for your attribution sessions. B…
As online sales become more significant to merchants, it’s essential that they build out their ecommerce businesses on platforms that can support them. Learn the pain points that impact merchants’ ability to drive revenue online — and…
In-person? Digital? Hybrid? It’s critical to pick the right format to meet both your audience’s needs and your business objectives. However, 55% of businesses struggle with capturing the right attendee data at their events, and 75% are unable to ass…
Winning customers is just the start. Did you know that 60% of players abandon apps within one month? Don’t let your hard-won players slip away. Introducing our groundbreaking eBook: "Leveraging Micro-moments to drive engagement and boost Player…
The first several months of 2023 have brought a number of developments, challenges, and opportunities for the lead generation community; from the recent shockwaves from rulings against Fluent and Avid Telecom to the spike in tech innovation around gene…
Unlock the massive potential of ecommerce and digital marketing in 2023. Increased online spending by millennials, and the pandemic’s positive effect on digital marketplace acceptance, present opportunities you can capitalize on. Don’t let headlines an…
In this eBook, we’ll highlight why persistence has quickly become a staple in the modern attacker’s playbook. We’ll also get our hands on the keyboard to showcase exactly how hackers use persistence to hide—and how you can flip …
Download this free report to gain access to: Key findings from recent market survey IT budget forecasts for 2023 What is at the top of the technology buy list Who is in on the buyer’s purchasing journey Key takeaways for marketers Reques…
