What is Google Analytics 4? Google Analytics 4 (also called GA4) is a much-anticipated update within the Google Analytics (GA) product. With the proliferation of new platforms—like mobile applications and IoT (Internet of things) dev…
For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (U…
In this comprehensive guide, we’ll take a look at Google Analytics 4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think …
As online sales become more significant to merchants, it’s essential that they build out their ecommerce businesses on platforms that can support them. Learn the pain points that impact merchants’ ability to drive revenue online — and…
In-person? Digital? Hybrid? It’s critical to pick the right format to meet both your audience’s needs and your business objectives. However, 55% of businesses struggle with capturing the right attendee data at their events, and 75% are unable to ass…
Winning customers is just the start. Did you know that 60% of players abandon apps within one month? Don’t let your hard-won players slip away. Introducing our groundbreaking eBook: "Leveraging Micro-moments to drive engagement and boost Player…
The first several months of 2023 have brought a number of developments, challenges, and opportunities for the lead generation community; from the recent shockwaves from rulings against Fluent and Avid Telecom to the spike in tech innovation around gene…
Unlock the massive potential of ecommerce and digital marketing in 2023. Increased online spending by millennials, and the pandemic’s positive effect on digital marketplace acceptance, present opportunities you can capitalize on. Don’t let headlines an…
At the very least, you need locks on entrances and exits, cash registers, and vaults as well as cameras pointed at these places and others throughout the facility. The same goes for your cloud, on-premises, and hybrid environments. Controlling access w…
In CyberEdge Group’s 2019 Cyberthreat Defense Report, an astounding 78% of surveyed organizations admitted being victims of cyber attacks. That’s why it’s important to have the right incident response tools and plans in place. In t…
