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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

An E-tailers Guide to Delivering User Experiences That Drive Sales

The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…

Enterprise IT / Featured Tech / Sales & Marketing

Your Complete Guide to Enterprise Search Relevance

Customer experience has been established as the key differentiator amongst businesses, and the search on your portal is directly related to CX. Search relevance can be the difference between an engaged customer or a lost customer because it delivers re…

Enterprise IT / Featured Tech / Sales & Marketing

Your Comprehensive Guide to Semantic Search Engines

Customer support holds paramount importance for business survival. People nowadays are inclined towards self-serving and speaking of self-service, it isn’t really successful without the right search engine in place. With minimal real-life interac…

Enterprise IT / Featured Tech / Sales & Marketing

A Unified Cognitive Platform & Suite of Next-Gen Apps for Future-Proof Customer Support & Self-Service Ecosystems

SearchUnify is a leading unified cognitive platform that powers enterprise search and fuels a suite of AI-powered applications for a future-proof customer self-service and support strategy. All the applications – Intelligent Chatbot, Agent Helper…

Enterprise IT / Featured Tech / Sales & Marketing

Cognitive Search for Marketing

Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…

Enterprise IT / Featured Tech / Sales & Marketing

Shaped by 2020: The Future of Experience Management

In 2020, we shifted to working from home, pivoted our business strategies, embraced digital transformation, and accelerated almost a decade’s worth of disruption. So what’s next, and how can you improve customers’ and prospects’ interactions with your …

Enterprise IT / Featured Tech / Sales & Marketing

Flip the Switch: 7 Scenarios that Mandate a Relook at your IT Service Management (ITSM) Strategy

Are any of these scenarios with your incumbent ITSM tool keeping you awake at night?   Rising agent fatigue & employee frustrations Simple workflow changes causing massive delays Inability to extend service management to other l…

Enterprise IT / Featured Tech / Sales & Marketing

40 Actionable Content Promotion Strategies [With Examples]

Sit back and wait for the SEO goodness to do its thing? No! You should immediately be thinking about content promotion strategies. Don’t have any of your own? No problem! Dominic Kent a freelance content marketer who works in B2B tech and spen…

Enterprise IT / Featured Tech / Sales & Marketing

The State of B2B Content Marketing 2021

Rather than boring you with the results of the Content Marketing Institute’s B2B Content Marketing Research Study from 2020, Dominic Kent has taken an independent view of the state of content marketing for 2021. In this report you will learn: …

Enterprise IT / Featured Tech / Sales & Marketing

5 Tips for Negotiating a Microsoft Enterprise Agreement Renewal

Our guide shares valuable insights on: Factors causing Microsoft to be more aggressive during contract negotiations Mistakes to avoid as you renew and negotiate an EA with Microsoft 5 tips for negotiating a Microsoft EA that delivers material…

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