Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations. And companies that provide an emotional connecti…
In this whitepaper, we cover: 6 key E-commerce figures every Wholesaler should know In-depth research on the new 4 E-commerce challenges Wholesale have struggled with in the last year Insights from leading players such as MCB, Carlsberg…
In this whitepaper, we cover: 6 key E-commerce figures every Manufacturer should know In-depth research on the new 4 E-commerce challenges Manufacturers have struggled with in the last year Insights from 7 leading players such as Carlsb…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
2020 was an unpredictable year for paid social advertisers. For the first time in history, paid social platforms and their advertisers across all verticals had to reevaluate commitments to the causes they support, the products and services they sell, a…
2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”. The global impact of Coronavirus (and the limitations of in-store purch…
2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a new reality. Because email marketing is one of the lowest cost, highest ROI digital channels, you&rsq…
2020 was an unpredictable year for Amazon advertisers due to the COVID-19 pandemic. As businesses ramp back up their operations, many companies will find that the audience, customer base, and business model they once took for granted has shifted signif…
TAP Workflow Automation is a flexible, no-code process automation solution that can be used across your entire enterprise. Help your departments to enjoy the automation they need without straining your IT resources, while enabling faster time-…
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
