Customer experience has been established as the key differentiator amongst businesses, and the search on your portal is directly related to CX. Search relevance can be the difference between an engaged customer or a lost customer because it delivers re…
Customer support holds paramount importance for business survival. People nowadays are inclined towards self-serving and speaking of self-service, it isn’t really successful without the right search engine in place. With minimal real-life interac…
SearchUnify is a leading unified cognitive platform that powers enterprise search and fuels a suite of AI-powered applications for a future-proof customer self-service and support strategy. All the applications – Intelligent Chatbot, Agent Helper…
Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…
Are any of these scenarios with your incumbent ITSM tool keeping you awake at night? Rising agent fatigue & employee frustrations Simple workflow changes causing massive delays Inability to extend service management to other l…
Sit back and wait for the SEO goodness to do its thing? No! You should immediately be thinking about content promotion strategies. Don’t have any of your own? No problem! Dominic Kent a freelance content marketer who works in B2B tech and spen…
Rather than boring you with the results of the Content Marketing Institute’s B2B Content Marketing Research Study from 2020, Dominic Kent has taken an independent view of the state of content marketing for 2021. In this report you will learn: …
Our guide shares valuable insights on: Factors causing Microsoft to be more aggressive during contract negotiations Mistakes to avoid as you renew and negotiate an EA with Microsoft 5 tips for negotiating a Microsoft EA that delivers material…
In 2020, we shifted to working from home, pivoted our business strategies, embraced digital transformation, and accelerated almost a decade’s worth of disruption. So what’s next, and how can you improve customers’ and prospects’ interactions with your …
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
