You’re an expert on your brand. Oh, and social. Digital. Print. Email. Content marketing. Events. See what we’re getting at here? It’s no wonder you’re time-crunched and eager for answers. Whether your planning content, advertising, webinars, or …
Customer experience has been established as the key differentiator amongst businesses, and the search on your portal is directly related to CX. Search relevance can be the difference between an engaged customer or a lost customer because it delivers re…
89% of B2B researchers use the internet in their research process and conduct 12 searches before engaging with a specific brand’s site. For businesses across all industries – to acquire, convert, and keep profitable customers, upsells and cross-s…
Today’s marketers are data driven, utilizing predictive analysis and cloud marketing solutions. Organizations now have the ability to personalize their interactions with customers and prospects across multiple channels, but what is personalizatio…
In late 2020, EMA surveyed 211 IT and IT security respondents to gauge where they believe their IT security teams are in their efforts to put in place the proper controls to protect their organizations’ assets in the different types of cloud serv…
You’re in the business of building relationships – and for most of your career, it’s likely that you’ve done that through traditional avenues, such as industry conferences and in-person meetings. But as the age of digit…
The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…
The decade saw e-stores open at a breakneck pace. It’s estimated that the e-commerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies even though e-stores have mushr…
Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…
Every marketer faces different challenges. Although the underlying goal remains the same, some teams fail to curate relevant content, while others, despite having abundant content, fail to surface the right information at the right time. Cognitive tech…
