Your firm may consistently use social media as part of your marketing efforts, but that might not be its greatest value. Understanding the true potential of social is now imperative as you look for new opportunities in the wake of the COVID-19 pandemic…
Content marketing drives three times the leads of traditional advertising while costing 62 percent less. This eBook will help you deploy a successful content marketing program from the ground up. Here’s what’s inside: The six …
Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk …
Beginning in 2017, the ABM Leadership Alliance and ITSMA have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early-stage and more mature programs. The 2020 Benchmark Study provides critica…
But the technology industry is placing bets and investments based on a set of flawed assumptions that risk driving up costs with inconsistent results. Gartner’s Big Book of Buyer Behavior helps tech and service provider leaders understan…
With trade shows and on-site visits slowing to a crawl, video marketing has never been so important. In this on-demand webinar, the industrial marketing experts from Thomas discuss best video marketing practices that grow brand awareness, engag…
While 80% businesses want chatbots by 2020, many are still unsure about their bot success. Companies struggle to connect bots to relevant knowledge bases owing to the customizations involved, and the barriers to training a bot are also high, especially…
For Kronos, one of the leading Workforce Management and Human Capital Management Cloud Solutions provider, the main objective was to fully capitalize on the vast, isolated data repositories spread across enterprise platforms. Its customers, support tea…
Founded in 2014, Rubrik created a category-defining cloud data management platform that has turned the $48 billion data protection market on its head. Today, the company operates in six continents, has over 1600 employees, and is now valued at more tha…
As a SaaS organization that puts the success of their customers at the heart of everything they do, Kronos has been dedicated to building digital journeys to empower customers to self-serve potential problems. In 2018, Kronos took a massive step to …
