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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

ON24 Webinar Benchmarks Report 2020

Webinars have become the most powerful tool for creating the kinds of engaging digital experiences that audiences love. But what are the key elements that go into creating a successful webinar? Download the ON24 Webinar Benchmarks Report 2020 and ge…

Enterprise IT / Featured Tech / Sales & Marketing

New Whitepaper: How eCommerce Marketers Can Drive Growth in a Digital-First World

The marketing landscape has recently seen a large shift due to the influence of the ongoing global pandemic (Covid-19) on consumer shopping behaviour. Even consumers who would have preferred to stick with their old habits will have been forced to adapt…

Enterprise IT / Featured Tech / Sales & Marketing

The Social Transformation Report

Your firm may consistently use social media as part of your marketing efforts, but that might not be its greatest value. Understanding the true potential of social is now imperative as you look for new opportunities in the wake of the COVID-19 pandemic…

Enterprise IT / Featured Tech / Sales & Marketing

Content Marketing Operating System

Content marketing drives three times the leads of traditional advertising while costing 62 percent less. This eBook will help you deploy a successful content marketing program from the ground up. Here’s what’s inside: The six …

Enterprise IT / Featured Tech / Sales & Marketing

3 Buyer Behavior Myths Debunked

Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk …

Enterprise IT / Featured Tech / Sales & Marketing

2020 ABM Benchmark Study: Rethinking ABM for the Next Opportunity

Beginning in 2017, the ABM Leadership Alliance and ITSMA have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early-stage and more mature programs. The 2020 Benchmark Study provides critica…

Enterprise IT / Featured Tech / Sales & Marketing

An excerpt of the Gartner Big Book of Buyer Behavior: Three Buyer Behavior Myths Debunked

But the technology industry is placing bets and investments based on a set of flawed assumptions that risk driving up costs with inconsistent results.  Gartner’s Big Book of Buyer Behavior helps tech and service provider leaders understan…

Enterprise IT / Featured Tech / Sales & Marketing

Video Marketing 101 for Manufacturers & Industrial Distributors

With trade shows and on-site visits slowing to a crawl, video marketing has never been so important. In this on-demand webinar, the industrial marketing experts from Thomas discuss best video marketing practices that grow brand awareness, engag…

Enterprise IT / Featured Tech / Sales & Marketing

Kronos Transforms Customer Support & Self-Service Experience with SearchUnify

For Kronos, one of the leading Workforce Management and Human Capital Management Cloud Solutions provider, the main objective was to fully capitalize on the vast, isolated data repositories spread across enterprise platforms. Its customers, support tea…

Enterprise IT / Featured Tech / Sales & Marketing

SearchUnify Helps Rubrik Scale its Customer Service Operations

Founded in 2014, Rubrik created a category-defining cloud data management platform that has turned the $48 billion data protection market on its head. Today, the company operates in six continents, has over 1600 employees, and is now valued at more tha…

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