How do different EUEM technology vendors compare across a range of criteria? How does Forrester evaluate and position the top EUEM vendors overall? Forrester’s report, The Forrester New Wave™: End-User Experience Management, Q4 2020, ans…
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…
Post-pandemic, 86% of consumers expect companies to be even MORE responsive than they were pre-pandemic. That’s a high bar to clear. And it’s even more challenging given the work from home imperative that has changed everything about the day-to-day …
Marketing organisational design and operation is a complex, dynamic and ongoing challenge for marketing leaders as the marketplace shifts in an unpredictable business climate. The 2020 Gartner Marketing Organization Survey Results can help…
This guide is tailor-made for short-cycle projects that take between a few weeks to a month to execute and may not require extensive planning to get started or monitoring after launch. Marketing leaders use this step-by-step Gartner Ignition Guide t…
Every business is becoming a technology business, and this phenomenon has profound implications on all facets of the technology provider industry. Most providers have ridden the wave of technology-driven growth in their markets, but the pressure to del…
Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk …
Every business is becoming a technology business, and this phenomenon has profound implications on all facets of the technology provider industry. Most providers have ridden the wave of technology-driven growth in their markets, but the pressure to del…
Customer needs are fairly similar across the globe, as all customers want a high quality experience from the brands they deal with. However, geographical location can create slight variations. Factors such as culture, population density and even climat…
Sales leaders create a strategic plan each year to help execute the choices and actions required to meet strategic goals. However, given the pace and magnitude of recent disruption, the strategic planning process for 2020-2021 — and the plan itse…
