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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Special Report: 2020 State Of Video & Interactive Content

As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…

Enterprise IT / Featured Tech / Sales & Marketing

Creating Engaging Online Experiences in the New Normal

With virtual interactions as the new norm — from ongoing work collaboration, to telehealth, to remote learning — video conferencing platforms and digital content are vital. However, current technology is imperfect, and poor audio qu…

Enterprise IT / Featured Tech / Sales & Marketing

Remote Support: Where Performance Counts

In today’s highly competitive business world, the performance of your remote support tool can make a significant difference in your competitive advantage. Enterprises demand remote tech support that’s quick, easy, and effective. And yet …

Enterprise IT / Featured Tech / Sales & Marketing

Mobile Support: Are Your Employees Getting What They Need?

When it comes to supporting mobile devices in the workplace, it all comes down to one thing: employees.  Employees are using their own personal devices (or similar corporate devices) at work much more frequently, and they expect the same level …

Enterprise IT / Featured Tech / Sales & Marketing

Empathy in Content Marketing

In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psycho…

Enterprise IT / Featured Tech / Sales & Marketing

Demystifying the B2B Online Customer Journey

But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer experience program. On the other hand, some companies make it much more comple…

Enterprise IT / Featured Tech / Sales & Marketing

Automation Is Coming for Commercial Real Estate

TORONTO—Much has been written about the impact automation will have on the global workforce, with manufacturing and related occupations expected to be heavily affected. More recent studies, such as one from Brookings Institution that came out las…

Enterprise IT / Featured Tech / Sales & Marketing

The 4 Social Styles

According to Merrill and Reid, there are four social styles: Analyticals, Drivers, Expressives and Amiables. Each has its own unique language, thought processes and approach to business. The best sales professionals recognize which …

Enterprise IT / Featured Tech / Sales & Marketing

A Social Selling Roadmap for Financial Services

According to research by Hootsuite and Forrester, 78 percent of financial advisors are already using social media to drive sales revenue because it works. Social sellers outperform peers who don’t use social by 72 percent, and teams that leverage…

Enterprise IT / Featured Tech / Sales & Marketing

Scaling an Ambassador Program the Atlassian Way

An online community is an increasingly vital part of many leading companies’ branding and engagement strategies, providing customers with a positive pre and post sale brand experience when discussing products and services. A customer forum is a g…

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