An online community is an increasingly vital part of many leading companies’ branding and engagement strategies, providing customers with a positive pre and post sale brand experience when discussing products and services. A customer forum is a great way to identify advocates and evangelists, as well as gather data on customer patterns and preferences. 

Join us at 4:05pm EST on Nov 18th for this talk by Erica Moss and Cassie Mayes of Atlassian, they will present a best-in class example of a scalable Ambassador program built on the back of a strong and positive experience for the membership. You will leave with an understanding of:

• Recruiting and onboarding processes
• Securing buy-in from internal stakeholders
• Automation opportunities for high-touch processes
• Goals and KPIs to ensure positive outcomes

(This talk forms part of Conversations by Vanilla, an event that brings together various leaders in the Community Space. Signing up will give you access to the whole event, including over 20 sessions.)