In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psycho…
But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer experience program. On the other hand, some companies make it much more comple…
This eBook will show you how affinity data can: Help uncover your brand’s ideal influencers. Positively affect your media planning strategy. Uncover what TV shows your audience is interested in. Formula…
These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do to help their organizations during the Coronavirus crisis. Gathering useful i…
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…
With virtual interactions as the new norm — from ongoing work collaboration, to telehealth, to remote learning — video conferencing platforms and digital content are vital. However, current technology is imperfect, and poor audio qu…
In today’s highly competitive business world, the performance of your remote support tool can make a significant difference in your competitive advantage. Enterprises demand remote tech support that’s quick, easy, and effective. And yet …
TORONTO—Much has been written about the impact automation will have on the global workforce, with manufacturing and related occupations expected to be heavily affected. More recent studies, such as one from Brookings Institution that came out las…
According to Merrill and Reid, there are four social styles: Analyticals, Drivers, Expressives and Amiables. Each has its own unique language, thought processes and approach to business. The best sales professionals recognize which …
According to research by Hootsuite and Forrester, 78 percent of financial advisors are already using social media to drive sales revenue because it works. Social sellers outperform peers who don’t use social by 72 percent, and teams that leverage…
