According to research by Hootsuite and Forrester, 78 percent of financial advisors are already using social media to drive sales revenue because it works. Social sellers outperform peers who don’t use social by 72 percent, and teams that leverage…
An online community is an increasingly vital part of many leading companies’ branding and engagement strategies, providing customers with a positive pre and post sale brand experience when discussing products and services. A customer forum is a g…
A steadily rising number of consumers’ interactions with retailers and brands are occurring via digital touchpoints, including live chat, SMS and messaging apps (e.g., Facebook Messenger, Apple Business Chat, WhatsApp Business), replacing legacy …
An online community is an increasingly vital part of many leading companies’ support strategies. Creating a branded place where your customers can ask and answer questions, interact with each other, and search for the information they need is a g…
In today’s hyperconnected, cross-platform world, retailers are overwhelmed by a deluge of data. They’re collecting multiple types of data, including customer demographic data, transactional data, product data, operations data, shipping data…
Retailers understand that a positive customer experience begins with effective and efficient communication. This can be accomplished by having regular conversations with customers about content that’s of interest to them. For example, this could …
Each year, you spend thousands of marketing dollars driving customers to your ecommerce site – via Google, Facebook, Instagram, etc. But do you spend any TIME improving your on-site conversion rates? Read this Holiday Guide for a complete list …
In this on-demand webinar, the industrial marketing experts from Thomas discuss best digital marketing practices to grow brand awareness, engage in-market buyers, and drive sales opportunities in the absence of trade shows. The webinar covers tactics t…
Marketers, be honest: If your boss asked you which campaigns and channels are generating the greatest return on investment, how long would it take you to come up with the answer? A day? A week? Forever? The customer journey is no longer a linear tra…
The Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI TIME: 2pm–2:45pm ET Jodi Cerretani, Director of Senior Demand Generation, RollWorks As marketers, we have a fantasy: Pick a list of target accounts, se…
