An online community is an increasingly vital part of many leading companies’ support strategies. Creating a branded place where your customers can ask and answer questions, interact with each other, and search for the information they need is a great way to decrease the burden on your staff and allow them to focus on the customers that really need their help.

Join us at 9:00am EST on Nov 18th for this talk by Rachel Happe, founder of industry-leading strategists The Community Roundtable, you will learn the effectiveness of community in empowering your customers, and generating value for your business. Engagement, loyalty, brand sentiment, are covered, and you will leave with an understanding of:

• How community can elevate the experience for diverse sets of customers 
• The generative value of empowering customers
• The different stages of community maturity and its effect
• Operational recommendations for your organization.

(This talk forms part of Conversations by Vanilla, an event that brings together various leaders in the Community Space. Signing up will give you access to the whole event, including over 20 sessions.)