In today’s hyper-connected world, consumers and buyers have unlimited access to products and services. In order to increase their ability to compete and differentiate, organizations must understand their buyers’ complex journeys and unlo…
From insurance to manufacturing to healthcare, developments in technology have already transformed nearly every industry. To catch up and keep pace with evolving expectations, technology professionals are working to offer the digital experiences cus…
Rapidly evolving technology, increased customer expectations, burgeoning data availability, and many other factors are making the retail industry more competitive than ever before. Today’s tech-savvy customer expects a retailer to deliver the …
Whether you’re a company or government organization, the first interaction a customer or constituent has with you today will likely be digital. The quality of that experience makes a big difference; it can be the difference between lifelong lo…
In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences. Consumers’ expectations of retailers to deliver engaging, well-timed, and relevant experiences have skyroc…
Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts. Despite the sheer quantity of customer data companies have on hand, many …
As more and more businesses are making a shift online, the mortgage industry has also become more digitalized. This move has also meant making use of digital marketing. However, given the field of mortgaging ties in with both finance and real estate…
The life sciences industry has been exploring ways to accelerate the study start up process to get products to the patients who need them faster for quite some time. However, managing the complex SSU process end-to-end, from study award to first patien…
Wenn Sie Ihren MarTech-Stack derzeit neu evaluieren möchten oder vielleicht gerade einen ersten eigenen Stack zusammenstellen, dann sollten Sie wissen, welchen Anforderungen dieser heute sowie zukünftig gerecht werden muss. In diesem Leitfade…
As CMOs respond to the COVID-19 crisis, budgets and strategic priorities reveal hedging. Marketers have faced some unique economic challenges in 2020 that have impacted their business and perhaps most importantly, their budgets. Gartner’s Annual CMO…
