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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Empathy in Content Marketing

In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psycho…

Enterprise IT / Featured Tech / Sales & Marketing

Rothy’s Success Story

Rothy’s is known for its sustainable shoes and accessories, fierce customer loyalty, and commitment to sustainability. When the pandemic hit, the company asked its customers how it could help, and the resounding response was to support medical …

Enterprise IT / Featured Tech / Sales & Marketing

How to Run a Virtual Event in 2020

Maybe you’re looking to improve virtual events you’ve been running, or your company is now moving a physical event online. This guide can help. We’ll walk through everything you need to plan and execute a virtual event.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Listen to Your Product: Rethink The Way You Build and License Your Products

In this pre-recorded session, Thales expert Eddie McNeil and MGI Research Managing Director, Andrew Bailey share how you can leverage product insights to increase sales and reduce churn, enabling your organisation to create the right packages for your …

Enterprise IT / Featured Tech / Sales & Marketing

Video Tour of Insent’s Chat Platform

Sign up to a see a video walkthrough of Insent’s human-first chat platform, and learn how to generate leads, accelerate deals, and book more meetings around the clock. Why Insent? Every marketing dollar is spent on driving quality leads…

Enterprise IT / Featured Tech / Sales & Marketing

Rethink The Way You Sell: When it Goes Sideways.

This guide was put together to highlight and remind you of the fundamentals that are necessary in unsure times like these. Interestingly enough, these are the same principles that will help you succeed in any climate at any time. This may be …

Enterprise IT / Featured Tech / Sales & Marketing

Five Signs Your Marketing and Sales Teams Need a Relationship Rx

As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll. But, there’s obviously a reason it keeps coming up: It’s important and often needs fixing. But if you attempt to mend the marketi…

Enterprise IT / Featured Tech / Sales & Marketing

Five Signs Your Marketing and Sales Teams Need a Relationship Rx

As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll. But, there’s obviously a reason it keeps coming up: It’s important and often needs fixing. But if you attempt to mend the marketi…

Enterprise IT / Featured Tech / Sales & Marketing

What Top-Performing B2B Marketers Do Differently

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences. And it’s time for us, as marketers, to deliver. Download our…

Enterprise IT / Featured Tech / Sales & Marketing

Winning B2B Content Outcomes: The Key to Translating Content into Lead Generation Success

Every marketer knows lead generation and nurturing practices are essential to engage in-market prospects, but many marketers are searching for the “How” behind it all. Tom Prendergast, President of 190west, and David Fortino, SVP of Audienc…

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