Creating effective, sustainable support requires rethinking technology. People want more high-touch, personalized support but the explosion in the number of devices, the complexity of platforms and need for 24×7, global support makes this high-touch…
Google offers a wide range of products for advertisers and marketers, e.g. Search Ads 360, the Google Display Network, and Google Ads. Many of the Google products accept a data feed of inventory or information to simplify, optimize, and even enable usa…
With so many chat tools (live chat, chatbots, conversational marketing) emerging in the market, it’s hard to know where to start. You need a buying process that helps you stay true to your marketing team’s goals, works well with your tech st…
In addition to creating more content (like webinars and virtual events) and repurposing existing content, it’s very useful at this time to lean in to conversion rate optimization and overall digital lead generation best practices. Our team at …
Even before the global pandemic, retail and entertainment venues were rethinking the customer experience. Now, new challenges and opportunities are emerging. Retailers and venue owners need to engage, entertain, and inform their guests while reminding …
Let’s cut the Mumbo Jumbo – Does a Rainmaker actually makes it rain? How do you expect a prospect to share his true needs without trusting you? How do you stay on the customer minds long enough to influence the action yo…
Salesforce Service Cloud is the world’s most popular support platform for a reason. According to a Salesforce Customer Success survey, “with the use of Salesforce, customer service agents have seen an increase of 34% productivity.” If…
Internet search engines and e-commerce channels have made people accustomed to search engines that deliver without fail almost every time. For them, the same experience is the norm now. A cognitive engine seamlessly integrates with your Salesforce o…
Thousands of organizations around the world use Splunk as their SIEM for security monitoring, advanced threat detection, incident investigation and forensics, incident response, SOC automation and a wide range of security analytics and operations use c…
“The Guide to Scrappy Webinar Marketing,” has the answers, offering webinar marketers a way to be more agile with our webinar strategy and execution, rethink traditional processes that bog us down and practical tips to rapidly get webinar p…
