It’s all too easy to think that optimisation in B2B marketing is about simple tweaks — changing some copy here and there, trying out a new campaign or testing new accounts or markets. But driving demand and generating leads is much…
It’s all too easy to think that optimisation in B2B marketing is about simple tweaks — changing some copy here and there, trying out a new campaign or testing new accounts or markets. But driving demand and generating leads is much…
The difference between a passable salesperson who simply meets their quotas and an outstanding salesperson who blows past their quotas is in the way they close deals. In the marathon of complex sales, there is no way to avoid the last mile. This par…
As webinar marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same. So, how do we get more results with less work? “Hacking Webinar Marketing: Tips to Maximise Results and Minim…
Customer choices continue to expand – 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need fo…
With artificial intelligence now becoming one of the hottest topics in technology, we are at an unprecedented time in the area of information management and content services. Discover real-world use cases and how early adopters get business value ou…
Rising regulatory requirements, competitive pressure and the lengthening shadow of Brexit have compounded existing concerns about cumbersome legacy processes and IT systems, which hamper FS providers’ agility and ability to innovate. Censuswid…
To stay competitive in this digitally transformed world, companies need fast and effective support services. Today’s users expect consistent, high-quality support experiences, whether seeking help with consumer technology or reaching out to th…
What can support organizations do today in preparation to meet and exceed future customer expectations? Customer engagement continues to rapidly evolve, with new channels emerging and being adopted by customers and new technologies changing the way …
Creating effective, sustainable support requires rethinking technology. People want more high-touch, personalized support but the explosion in the number of devices, the complexity of platforms and need for 24×7, global support makes this high-touch…
