EMA’s research sought to understand the appetite, adoption, maturity, near-term plans, and transformational potential for automation, AI, and analytics, as well as explore areas such as: The blurred line between IT and the business ITSM&r…
Marketing and customer experience leaders are tasked with creating innovative strategies and techniques to better accommodate customers’ preferences for personalized communication. They must do this while balancing the need for data privacy an…
According to Gartner, “Digital business and technology disruptions are forcing I&O leaders to reevaluate their IT monitoring strategy.” In the 2019 Strategic Roadmap for IT Operations Monitoring, Gartner analysts Charley …
That’s where a pilot program comes in. Done right, a digital signage pilot program: Measures performance against specific outcomes Validates key assumptions and concepts Provides insights that can be used to optimize the …
Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer ex…
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn ho…
Canada’s anti-spam legislation (CASL) defines how the Canadian government handles spam and other electronic threats to its citizens. CASL enables businesses to continue competing in the global marketplace safely, requiring Canadian senders to sec…
The General Data Protection Regulation is privacy legislation that went into effect in May 2018. This is an EU (European Union) regulation intended to strengthen and unify data protection for its citizens and residents. These updates affect all organiz…
Like GDPR did in Europe, CCPA creates greater accountability for the B2B marketing industry in the United States. This act aims to protect and retain the trust of the data of the users’ marketers value so much. This essential checklist shares CCP…
As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated …
