The Changing Tech Landscape For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market strategies and programs. From revenue coverage to persona-ba…
While money won’t solve every problem, almost 90 percent of consumers say nothing makes them happier than having their finances in order, notes a study by Northwestern Mutual. The problem is, only 28 percent of Americans are considered financiall…
Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer ex…
Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-party data. Finding the best data providers. Combine your first, second, and third-party data. Case Study: MGM dri…
Readers will gain the knowledge and skills necessary to navigate the fast-developing connected TV media practice. A discipline borne out of the fusion of traditional TV media planning and buying with the advancements in audience targeting and campaign …
In this case study, one large, Midwestern bank did a study into its own RDC product line and identified two major opportunities for improvement that could all be traced back to a single denominator: the legacy USB-based scanners that the bank used for …
From LinkedIn to Snapchat, social networks have become ubiquitous—and recruiters have been swift in mining their potential to connect job seekers and job holders. But too often, social recruiting devolves into spamming job openings on as many …
In this study you’ll learn: How to better meet consumer needs with email How your bottom line can be impacted How to gain a clear vision of customer experience How to use email marketing as a strategic asset for innovation Request Free!
Many retailers are looking to artificial intelligence and automation to help them solve business challenges. But a closer look at industry leaders reveals that maturity in these areas makes all the difference. The Forrester study commissioned by Ado…
Customers expect to have the same experience with a store no matter where they are shopping – in a brick and mortar location, on the store’s website via laptop or on the store’s app via mobile device. Combining online and offline data…
