DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of the core terms and technologies every data-driven marketer needs to know to …
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing. Segmentation and targeting strategies have come a long way. What…
79% of web traffic is now video related (HubSpot) 65% of people are visual or kinesthetic learners (Fleming and Mills) It’s time to get video more incorporated into your daily tasks. This eBook from CloudApp will help you to take steps to brin…
In a world where a premium is placed on customer experience it’s important to see the what and how to make your business best in class. In this eBook you will see how several well-respected companies are turning their customer support teams into custom…
Experiences weave throughout your entire company and can be improved with video, personalization, and design led thinking. With 74% of businesses and 81% of consumers saying they will pay more for a good experience it can be crucial for your success as…
74% of Millennials would switch to a different retailer or brand if they had a negative customer service experience. [Source: ICSC] In order to create raving fans from your Millennial base it’s important to focus on a few things. This…
This overview describes how the 8×8 X Series Solution can help businesses accelerate profitable revenue by: Lowering costs while improving service Delivering a targeted customer experience Automating processes and identifying actionable busin…
Creating demand in a digital world requires a combination of effective strategies to both generate and nurture leads, with the goal of converting them to customers. But how are B2B marketers using lead generation and nurturing tactics together to …
In an era of mass customization and commoditization, great product is simply not enough. Catering to today’s consumer requires an understanding of their unique wants, needs, and circumstances. And, ultimately, the more you impact their experience, the …
Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers. Focusing on best-fit buyers enables marketers to maximise resou…
