Conversational marketing continues to rise in popularity, continuing the trajectory of all marketing towards a customer-centric approach. Just as content marketing placed enabling and empowering prospects through information at its core, conversational…
Do your eyes ever glaze over when you’re trying to keep track of all the social-media mentions, trends, and data relevant to your brand, competitors, and industry? Welcome to the club—especially if you’re currently doing this work manually (ugh)….
But far too often organizations fail to properly evaluate vendors during the selection process. The result? Headaches and sunk costs. Download DiscoverOrg’s checklist to learn how to evaluate: A prospective vendor’s data quality & in…
Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following: It takes 22 minutes to connect using …
As organizations chase new revenue targets in 2019, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using DiscoverOrg’s field surveys and exclus…
We’ve been doing quite a bit of B2B video marketing work of late. The advent of services like promo.com, Ripl and wave.video to name but three, have put regular animated content in the grasp of those with …
In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do. Yet, when it comes to actually developing creative, they are still predo…
We talk a lot in this blog forum about partnership and who you should choose as an outsourcer contact center partner, but where you choose to outsource to is almost as important an element in the procurement process. Consider this post your GPS guiding…
Bringing content marketing and lead generation together, this live webinar will take you from content creation to campaign execution. Join us on Thursday June 27th, for an action-packed hour covering topics like: How to create a documented conten…
Demand is skyrocketing for CBD products — tinctures, creams and lotions, and edibles — that people are using to help with issues ranging from anxiety to pain to insomnia and more. Derived from hemp plants, CBD oil is safe, legal in all 50 s…
