We’ve been doing  quite a bit of B2B video marketing work of late. The advent of services like promo.com, Ripl and wave.video to name but three, have put regular animated content in the grasp of those with even the most limited of  marketing budgets. These platforms also tend to be mobile friendly, also giving the opportunity to create quality content on the go – perhaps incorporating your own video taken in real time with stock or pre-prepared content that you’ve created before leaving your desk.Your first thought when thinking B2B video might be long “explainer” videos, webcast replays and recorded presentations posted directly to Youtube, but with native video support now available on facebook, twitter and LinkedIn, there are now opportunities to do much more using these kinds of services both quickly and cost effectively.

To get you thinking, here are few examples of different ways you might want to utilise animated content from recent work we’ve been involved with...