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Sales & Marketing

Sales & Marketing

Simplify your IT game plan with intelligent storage

Discover how Dell EMC PowerStore simplifies data management for modern IT teams. Get a breakdown on key capabilities like AI-driven automation, faster provisioning, intelligent analytics, and seamless integration across your …

Research / Sales & Marketing / White Papers

The Ultimate Guide to Engaging Virtual Company Events

Learn how you can leverage virtual events to better empower your team, keep them engaged, and promote collaboration across your entire company.

Downloads / Research / Sales & Marketing

The Essential Guide to Keeping Your Virtual Audience Engaged

Our guide has everything you need for your next virtual event. Learn how you can target your audience, keep attendees engaged, and create loyal followers.

Downloads / Research / Sales & Marketing

20 Virtual Event Promotion Ideas

From creating a website to leveraging influencers and social media, learn a variety of methods and strategies for promoting your next virtual event. 

Downloads / Research / Sales & Marketing

A Guide for Event Leaders: The Critical Role of Events in Modern Marketing Strategies

Events: The Critical Driver of Modern Marketing Success In today’s digital-first world, marketers face increasing challenges with traditional channels. Ad fatigue and declining ROI have pushed businesses to seek innovative …

Downloads / Research / Sales & Marketing

Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground …

Research / Sales & Marketing / White Papers

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can …

Research / Sales & Marketing / White Papers

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. …

Downloads / Research / Sales & Marketing

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI  adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …

Downloads / Research / Sales & Marketing

CRM Hygiene: The 5-Step Data Cleansing Process for Modern Business

For most companies, the first step in building an advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. …

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