Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide t…
Although organizations are placing a bigger focus on growing their sales teams and increasing win rates, most aren’t able to scale their processes, best practices, and sales tools effectively. Even a small productivity boost means more time spent selli…
Watch the webinar to learn how to: Put the customer as your primary focus Formalize collaboration with clear accountability Utilize tactical content management Leverage state-of-the-art enablement technology In…
Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what’s the problem you ask? The problem is that leads don’t necessarily …
The impact is clear. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage and 65% more revenue generated by new reps. In this guide you’ll learn everything you need to know about this emerging f…
Blockchain, the technology behind bitcoin, is one of the most talked about and intriguing technologies of the moment. This emerging technology is doing to transactions what the internet did to information, and it has the potential to disrupt many indus…
In today’s business world, with so many solutions to consider across Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), inventory management, and ecommerce—the task of choosing one or more may seem daunting. Although choosing t…
Customer relationship management (CRM) is an essential tool for manufacturing companies as it can enrich all business efforts, from marketing a product all the way to manufacturing. CRM is used to connect companies with potential clients; it builds the…
According to Gartner’s 2017 Customer Experience in Marketing Survey, 67% of companies feel they compete mostly or completely on the basis of CX and 81% expect to do so in two years. But are these organizations measuring the customer experience…
With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time. This 43-page g…
