In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do. Yet, when it comes to actually developing creative, they are still predo…
As a creative services company, building brands through graphics, print and multimedia is what you do. Creative quality is the driving force of your business and the foundation of your success. And as you grow, so does the need to scale your creative t…
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement Email hygiene Test and optimize your messaging Email marketing ROI Le…
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mark…
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven and effective strategies Develop customized scoring programs Segment and pe…
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…
Ever find yourself trying to figure out which marketing activities are actually driving profit and which are a waste of money? Welcome to the club! If you’re interested in calculating the total effect each of your marketing channels has on sales and…
