ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement Email hygiene Test and optimize your messaging Email marketing ROI Le…
Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. It’s no secret that this all starts with a positive customer experience Download the white …
You’ve probably noticed this yourself. Are there mistakes in your revenue reports? Are your customer profiles a bit skinny? Are your forecasts as accurate as they should be? These are all common signs of low CRM adoption. They’re also an…
Fast-forward 30 years, and today B2B marketing is all about revenue. A campaign is only a success if it makes a measurable impact on the bottom line. This is especially true in growing businesses where budgets are smaller and there’s nowhere t…
There’s a huge opportunity for those distributors and manufacturers that get it right.Request Free!
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we have it backwards, and CX goals should be based on positive and negative behaviors …
The most successful organizations do things differently. They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant voice of the customer mechanisms that inform product design and experience…
While most companies are implementing multi-year ‘digitization’ strategies, the real and immediate growth will be achieved by turning a variety of digital devices and technologies into intelligent, thinking machines, experts say. Here, we&r…
Here, we will take a close look at one of the key elements required when embarking on the mission to improve the customer experience—a consistent approach to assist and ease the customer through the entire process.Request Free!
