How to Mash-up your Customer Journey with your Sales Process
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Report: The State of Digital Customer Experience
The most successful organizations do things differently. They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant voice of the customer mechanisms that inform product design and experience…
The Complete Guide to Responding to RFPs
RFPs have many moving parts that involve time and expertise from people across business departments—making the process of delivering a winning proposal a complicated one. If your RFP responding could use some help, this guide is for you. We&rs…
The Ultimate List of Employee Advocacy Stats
In today’s social-connected world, activating the employee voice on social media as a credible channel for information, resources and content is a winning factor for leading enterprises. Employees who are engaged on social media will help your or…
NetSuite Services Resource Planning (SRP)
NetSuite SRP provides a comprehensive, end-to-end Services Resource Planning (SRP) solution that supports an entire services business. From Customer Relationship Management (CRM) and Professional Services Automation (PSA), to accounting/Enterprise Reso…
Convena Delivers Content in 9 Different Languages with Act-On
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
Lead Nurturing: 7 Steps Toward Setting Up Your Next Campaign
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Optimize the Customer Journey with Marketing Automation
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven and effective strategies Develop customized scoring programs Segment and pe…
Making Marketing Automation a Reality
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mar…
Got CRM? Why You Need Marketing Automation, Too
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…
