For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minu…
This report from SelectHub is based on expert evaluations, user interviews, and RFI data provided by the vendors for actual selection projects.Find the best CRM system. This report gives you:Advantages and disadvantages of each systemKey features and c…
Whether we realize it or not, admit it or not, we are all living in a “disrupt or be disrupted” world through innovation that has brought technology deep into our businesses and our lives. What’s the current state of your business?…
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part driven by the ever-growing need to target key customers in more efficient, effec…
At least 25% of the 60 billion connected assets will be present within the industrial environments by 2024. Unfortunately, today’s asset lifecycle management practice is siloed and broken. Customers need to aspire to simplify the way they engineer, bui…
Transforming to an experience-based business — focused on selling experiences versus products and services — is no small feat. The vast amounts of data available to both individuals and organizations have raised expectations. Desig…
By 2020, 85% of the enterprise customer relationship will be managed without human interaction. The continuous evolution of digital channels has transformed the customer experience and raised the bar for customer expectations. Brands are well aware …
Customers crave content. Whether they are looking for new ideas for a room renovation, planning a wedding or comparing vacation rentals, content is at the center of every one of these experiences. Beyond the content itself, you need to weigh how to …
Companies now have to provide superior customer experiences to be competitive. The new generation of customers can switch from one merchant to another with a click and then share their experience — positive or negative — with the rest …
Marketing has evolved significantly over the decades — from mass-marketing to targeting individual customers across millions of personal devices. According to a study by the Direct Marketing Association, 60% of marketers admit they struggle to…
