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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

14 Hacks to Upgrade Your Sales Enablement Strategy

From new hire onboarding to communicating product updates and more, there’s a lot that sales enablement leaders are responsible for – so it never hurts to have a few tricks in your back pocket. This exclusive eBook outlines 14 sales enab…

Enterprise IT / Featured Tech / Sales & Marketing

A Blueprint for CX Success

We have all heard the saying “If you don’t plan, you’re planning to fail.” Nowhere is this more true than when you are implementing a CX strategy. In the recent Forrester report "How to Build the Right CX Strategy",…

Enterprise IT / Featured Tech / Sales & Marketing

Are You Creeping Out Your Customers?

When does personalization become too personal? Research shows your current efforts could be creeping out your customers. InMoment surveyed 2,000 consumers and 1,000 brands in the United States to find out where both groups aligned or disconnected on…

Enterprise IT / Featured Tech / Sales & Marketing

How to Plot a Sustainable Path to Customer Centricity

Building a customer experience (CX) strategy is much like building a home; a multifaceted, multiphase, and often hugely complex undertaking. Relying on technology alone limits success and hampers the ability to become a world-class, customer-centric…

Enterprise IT / Featured Tech / Sales & Marketing

What is a Minimum Viable Product (MVP)?

The term minimum viable product (MVP) is often misused by people that think it is interchangeable with a BETA. But that’s not the case. MVPs are comprised of the minimum set of features necessary to prove the most essential hypothesis for a pr…

Enterprise IT / Featured Tech / Sales & Marketing

2019 Customer Service Planning Guide: Using Messaging to Increase Agent Efficiency, Deflect Calls, and Improve Customer Satisfaction

As many businesses work on improving the customer experience, they look to efficient, cost-saving technologies like IVR and chatbots. These avenues often seem the most logical for customer service managers who are charged with cost-cutting, but they of…

Enterprise IT / Featured Tech / Sales & Marketing

The Age of the Customer: How Companies Transform their Customer Experience with Zendesk

Whether it’s small companies trying to rapidly grow and build their brand, or large companies trying to maintain customer loyalty, Zendesk aims to empower businesses to seamlessly serve their customers at scale, live on the channels their custome…

Enterprise IT / Featured Tech / Sales & Marketing

Gartner’s 2018 Magic Quadrant for the CRM Customer Engagement Center

Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. We believe the Gartner Magic Quadrant for the CRM Customer Engagement Center report provides valuable information for business …

Enterprise IT / Featured Tech / Sales & Marketing

11 Ways Lubricant Marketers Use CRM to Drive Success

Are you currently struggling with ways to see everything you want to know about your customer, or is their contact information in your salesperson’s cell phone, while their order history is in an old binder on that same salesperson’s desk, …

Enterprise IT / Featured Tech / Sales & Marketing

Forrester TEI Report Examines the ROI of Zendesk

It seems like there’s always a newer version or better software out there. Yet while implementing new and improved systems can help your business scale and save your company money, it’s important to know whether new software is worth the tr…

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