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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

FinancialForce Orchestrates ABM Campaigns with Sales Plays to Generate Revenue

"Our number one KPI is driving pipeline for the sales team," according to Ciaran Mahony, Director of Demand Generation at FinancialForce. Triblio helps FinancialForce drive pipeline and grow revenue through account-based marketing and sa…

Enterprise IT / Featured Tech / Sales & Marketing

GDPR: Impact and Opportunity – How Marketing Leaders Addressed GDPR Readiness and Compliance

New research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies. This report highlights why all marketers, dealing directly with the European Union and even those who a…

Enterprise IT / Featured Tech / Sales & Marketing

Machine Learning for Direct Mail Marketing

Are you struggling with disappointing results from your direct mail programs? Let’s face it, this well-established media channel is not without its challenges, not least of which are ongoing increases in postage and production costs. Unfortunatel…

Enterprise IT / Featured Tech / Sales & Marketing

The One PPC Advertising Mistake to Avoid at All Costs

Avoid overspending on marketing that doesn’t work Uncover the mistake that’s costing you thousands (and what to do instead) How to attract 8-10 more new patients per month Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

The CMO’s Growth Driving Playbook

While research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand storyteller rather than strategic revenue creator. Indeed, many…

Enterprise IT / Featured Tech / Sales & Marketing

The 4 C’s of Cloud Content Management

A recent study from AIIM says, there is no better time to start your digital transformation process. The 4 Cs driving companies to digital transformation and Cloud Content Management are based in a need to redefine enterprise content management (ECM…

Enterprise IT / Featured Tech / Sales & Marketing

ECM Migration Without Disrupting Your Business

Content migration without disruption. Planning your enterprise content management (ECM) migration is just as important as selecting and implementing a new system. It’s not something you hastily add to the end of an ECM roll out, you need to pl…

Enterprise IT / Featured Tech / Sales & Marketing

After the Webinar: Secrets to Extending the Life of Your Content

For most companies, when a live webinar is over, it’s gone, never to be seen again. But that content still has a lot of value. On 26 September, attend “After the Webinar: Secrets to Extending the Life of Your Content,” and learn how t…

Enterprise IT / Featured Tech / Sales & Marketing

Less is More: Marketing Content

Modern enterprises face challenges when creating, managing and delivering content. Employees are feeling the pressure to increase efficiency, while working with limited budgets to hire personnel and obtain all of the tools needed to keep up with evo…

Enterprise IT / Featured Tech / Sales & Marketing

Making the business case for employee communications and engagement technology

Many employee communicators are dealing with basic challenges that take up a huge amount of effort and time, undermining their ability to effectively communicate relevant information and measure its performance to drive engagement. However, purpose-…

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