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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

How to build brand authenticity by leveraging user-generated content, influencer marketing and employee advocacy with a single platform?

What to expect?  Championing influencer management for building brand trust and credibility Tracking user-generated content and managing publishing rights and approvals Leveraging employee advocacy to amplify reach Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

How to scale social media management across governance, reporting and channel coverage?

What to expect?  Using a wider channel coverage to your advantage in the ever-expanding social universe  Exploring enter-prise grade governance with 10 times more granular roles and permissions than leading competitors  Analyzing your perform…

Enterprise IT / Featured Tech / Sales & Marketing

How Economic Stress and Inflation Are Changing Consumer Behaviors

Consumers are cutting back on discretionary spending almost as much as on the essentials, but they are willing to pay more for small indulgences and treats. Marketers and advertisers who understand their customers’ shopping motivations, and ta…

Enterprise IT / Featured Tech / Sales & Marketing

The Data Deprecation Challenge and the Promise of Zero-Party Data

Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy. Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how you…

Enterprise IT / Featured Tech / Sales & Marketing

How To Win Loyal Customers in Uncertain Economic Times

Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow revenue. As tempting as it might be to take a machete to your marketing budget, don&r…

Enterprise IT / Featured Tech / Sales & Marketing

How to transform your social channel into powerful social customer service ?

What to expect?  Delivering a comprehensive customer experience by effectively bridging social media management with customer service  Enhancing collaboration between social and service teams for a seamless experience delivery  Exploring effi…

Enterprise IT / Featured Tech / Sales & Marketing

eCommerceMasterclass

You’re invited to join our eCommerce Masterclass to openly discuss your eCommerce challenges and objectives with like-minded digital marketing leaders in the Los Angeles area. Unlike large expos and time-consuming conference…

Enterprise IT / Featured Tech / Sales & Marketing

Breaking Through Barriers: Strategies for Overcoming E-commerce Challenges

To succeed in the e-commerce world, businesses must navigate these challenges and stay ahead of the competition. In this context, outsourcing has emerged as a powerful strategy for overcoming e-commerce obstacles and achieving success in a rapidly chan…

Enterprise IT / Featured Tech / Sales & Marketing

AI-based Sales Enablement Tool for Lead Gen: Featuring Nytro

As a result, organizations across industries increasingly adopt AI to gain a competitive edge and stay ahead of the curve. AI is transforming the sales landscape, and companies that embrace it are better equipped to meet the demands of today’s fa…

Enterprise IT / Featured Tech / Sales & Marketing

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign

Swoop is changing all this. Through ML/AI and real world data (RWD), Swoop custom patient segments are built to client-specific market definitions that are higher in audience quality (AQ). By optimizing reach and frequency among the ideal patient audie…

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