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Consumers are cutting back on discretionary spending almost as much as on the essentials, but they are willing to pay more for small indulgences and treats. Marketers and advertisers who understand their customers’ shopping motivations, and ta…
Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy. Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how you…
Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow revenue. As tempting as it might be to take a machete to your marketing budget, don&r…
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Swoop is changing all this. Through ML/AI and real world data (RWD), Swoop custom patient segments are built to client-specific market definitions that are higher in audience quality (AQ). By optimizing reach and frequency among the ideal patient audie…
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Download this detailed article to understand Fundamentals of Salesforce CPQ Why integrating Salesforce CRM with CPQ is a business must-have Red flags that your Salesforce CRM needs CPQ integration How Forsys gives businesses the capab…
