How to Create Content that is Engaging, Shareable and Delivers ROI

In this two-part webinar, we’ll have Natalie Stezovsky, Vice President at Influence & Co., discuss how to create high-quality content that motivates publishers to publish, and readers to share; and David Fortino, SVP Audience and Product at NetLine Corporation, shares the findings and tactical takeaways that emerged from the 2018 State of B2B Content Consumption and Demand Report for Marketers.

Extracting insights from Influence & Co.’s 2018 State of Digital Media Report, Natalie has tips and tricks on how to pitch content to editors for publication. Since high-quality content doesn’t just stop with publication, you’ll also learn how to optimize your content for shareability. Furthermore, David will explain how you can initiate or revive your B2B content strategy through smarter targeting based on the real behavior and preferences of actual users from the NetLine network. David will also share a recent client success story, where content syndication lead generation helped an e-Learning brand achieve over 1,500% ROI in only five months.

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Top 15 B2B Marketing Charts for the 1st Half of 2018

Discover critical data and insights with MarketingCharts’ most popular B2B marketing charts from the first half of 2018.

This deck covers both the buyer’s and seller’s perspective:

Learn about B2B buyers’ preferences and expectations from vendors, ranging from sales rep interactions to content types. The charts also delve into how B2B marketers are tackling demand generation, as well as some of the challenges they face in achieving key objectives.

The deck is sponsored by Seismic and NetLine. Registrant data will be shared with the sponsors.

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High-Profit Prospecting: Fixing What’s Broken and Leveraging What Works

In this exciting on-demand webinar titled, ‘High-Profit Prospecting: Fixing What’s Broken and Leveraging What Works’, Mark Hunter, CSP, “The Sales Hunter,” talks to ZoomInfo about new insights on how the prospecting and lead generation processes most companies adhere to simply does not work. Watch now to hear Mark explain best practices that do work, and more importantly, show you how you can implement them quickly:

Watch this on-demand webinar to learn how to:

  • Determine flaws and inefficiencies within your prospecting efforts
  • Adjust and divert resources you have to sell more effectively
  • Reduce your sales cycle

Speaker:
Mark Hunter
Best Selling Author of High Profit Prospecting

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