Adobe was named a Leader in Cross-Channel Campaign Management. See why we think we stand out. Read the Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. Simply fill out the form:
The world of advertising has become a complex tangle of organisational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it …
Ventana Research investigates how product information management (PIM) has become the new must-have-tool in their latest research report. This complimentary report, thanks to Akeneo, outlines best practices for optimizing product value and covers: …
Social media is an excellent vehicle for international brands to achieve recognition worldwide, however, how can businesses ensure a consistent brand message while engaging with local audiences? When managing multiple social media accounts, brands n…
In the last ten years, digital commerce has changed. Mobile exploded. Technology evolved. Innovative organizations created extraordinary digital commerce experiences, which in turn heightened customer expectations across the board. With …
Digital commerce platforms support relationships between sellers and buyers, who may be consumers (B2C) or other business buyers (B2B). Digital commerce platform choice has grown in complexity, due to increased …
Winning will require retailers to re-invent how they engage with digitally savvy consumers who have an insatiable appetite for unique shopping interactions delivered “their way.” If retail CTOs expect to get past the digital troll, they …
In recent years, the vast majority of business leaders say they want to differentiate based on great customer experiences. But marketing and sales organizations have lagged behind, especially in business-to-business …
Configure, price, and quote (CPQ) application suites enable sales organizations to automate and optimize the creation of quotes and capture of orders. CPQ is part of the larger quote-to-cash business …
Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Mastering the most commonly committed sins of ad networks will help you beat out the competition and have the best handle possible on your mobile campaigns.Re…
