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Who are product leaders? What do they do? What makes them effective? Pendo and Product Collective surveyed 300 product leaders to answer these and many more questions. The results show some surprising trends, and contradict some ‘common knowledge’ about product teams. |
Healthcare organizations publish more content in more places than ever before. And healthcare marketers face unique challenges to make that content relevant, valuable, and consistent across multiple channels. Successful marketing depends on having g…
Just 17% of B2B leaders rate marketing automation as “very beneficial,” but is that because marketing automation is an overrated solution, or is everyone else just doing it wrong? Find out now with our free white paper!Request Free!
Are you frustrated by disconnected teams, channels and legacy tools that haven’t delivered on your customers’ increasing expectations? Organizations use plenty of great tech, yet it is increasingly difficult to determine the right messag…
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This report provides B2B marketers with data from thousands of our own clients’ content syndication lead generation campaigns, managed over the past 12 months and yielding insights from consumption activity taking place across NetLine’s US-based network. Combining two layers of data—the in-demand audience and realities of active audience content consumption—marketers can derive tactics to assemble a comprehensive content marketing strategy.
Categorically developed to answer the top-line concerns of B2B marketers, NetLine’s analysis of the in-demand and active audience consumption behaviors are broken into four priority areas for optimizing a B2B content strategy:
Marketers will be able to take advantage of actionable take aways, such as:
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I&O leaders looking to optimize IT operations using IT service management should:
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Using Facebook for business purposes is sometimes difficult, because its rules and algorithms can make it hard to ensure your followers see your posts. However, Facebook is one of the best tools for targeting a specific audience through paid campaigns….
A well maintained reputation is critical for a brands success. If you’re not sure what your current reputation score is then you’re missing out on ways to optimize and improve your brands reputation. With this report we’ll breakdown your current averag…
A well maintained reputation is critical for a brands success. If you’re not sure what your current reputation score is then you’re missing out on ways to optimize and improve your brands reputation. With this report we’ll breakdown your current averag…
Forecasting is part of life for every sales team. But the time investment involved in most team’s forecasting process creates a drag on their reps. Rather than spend time selling, reps must endure interrogation over the state of their deals. Accelerati…
