In the past, freight forwarders fought for market share by increasing speed of delivery and decreasing cost. Technological advances, however, are allowing companies to find...
TV is one of the most powerful channels in the marketing toolbox, but unlike its digital counterparts, can be notoriously challenging to measure. You know TV advertising...
Questions about attribution? We’ve got you covered.
Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise...
This spring, IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working,...
This 39-page guide includes 17 email themes and content ideas you can model and adapt to fit your product or service. With these ideas and examples you won't be stuck...
Security questionnaires and assessments are integral parts of comprehensive Vendor Risk Management (VRM) programs. But if you’re just getting started in the creation of...
Google search engine results pages (SERPs) have greatly evolved over the last 10+ years, and as a result, so have the ways in which searchers have been conditioned to behave....
The digital ledger system known as blockchain has huge potential for making payment transactions faster, cheaper and safer across segments including financial services, shipping,...
Brick and mortar retail is in trouble: as ecommerce gradually erodes physical retail—effectively commoditizing the routine shopping experience—retailers are finding...
The world of retail continues to change at an amazing pace. Customer behaviour leads the way, demonstrating the power of the consumer far beyond the pocketbook. Consumers...