Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a …
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps …
Whether you’ve been in SEO for a while or you’re just getting started, you’ll find something valuable in this resource. This eBook covers the essentials, including: Title tags, meta tags, and heading and ALT tags Domain names and URLs …
As today’s businesses fight for consumers’ attention, content marketing offers a way to reach out to customers in an engaging and helpful way in order to draw them to your business. By providing valuable content relevant to their needs and …
Inbound marketing is about building trust and a relationship with your audience. It’s a customer-centric model that uses digital assets to engage, attract, and convert customers—enabling companies to maintain a relationship with customers l…
Email marketing can be a fast, efficient way to connect with your audience. Not only can you reach out to countless customers at the same time, but in today’s fast-paced technology environment, you can also tailor email experiences so that they a…
Integrated marketing delivers a holistic approach that involves a variety of marketing tactics, strategies, and channels to target your customer where they are. An integrated campaign requires all aspects of a plan to work together to create a seamless…
In a recent free white paper published by Hygrade Marketing, a multi-channel, full service, direct marketing company, the concept of knowing your current customer is key to finding new customers. It all starts with data. By analyzing your customers …
The increased amount of time people spend on the Internet has changed the way marketers reach customers so much so that social media marketing is one of the most influential forms of marketing today. When it’s done right, social media marketin…
To be successful at selling, you need to stop listening to the destructive half-truths many so-called experts and gurus are offering. Throw away the outdated advice you’ve heard and recognize the importance of understanding and utilizing uncommon…
