Being a better marketer means taking a critical eye to the programs and tactics you run within the context of the audience you are attempting to attract, engage, qualify and...
Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to...
In this eBook, you'll learn about:10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close...
If you’re considering adding marketing automation to your technology stack, congratulations! Marketing automation can give your team a serious competitive advantage. Be...
To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you...
Choosing your Marketing Automation Platform (MAP) is like choosing your partner, or buying your first house – so how do you find the right fit? Making this decision requires...
If you’ve decided your company needs Act-On's marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll...
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In this edition of the Social Media Buyer's Guide, you'll learn our 2018 predictions, plus actionable tips, tricks, and tactics to help you beat your benchmarks well into...
This closed-loop reporting capability allows you to attribute revenue to campaigns and more accurately measure your ROI, giving you the information you need to make data-driven...