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In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive amounts of data to surface and quantify the beliefs of an audience, and provide tips on how to put together a market research stack that fits the unique needs of your business.
In this eBook we cover:
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Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
Read this eBook to learn:
Details on how Narrative Analytics was used by both a major energy company and a leading foundation to tackle their significant narrative challenges. |
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For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and their true impact. This helpful guide then walks through how to prepare for these events and address them if they occur.
Read this eBook to learn:
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With social advertising spend trending to hit $41.6B this year, growth in the components needed to launch these campaigns is sure to follow suit. In this report, you’ll:Discover the state of complexity in social marketing supply chainsExplore how hyper…
THE CHALLENGE Our client approached AMPLEXOR Life Sciences with several global challenges facing their translation program: Decentralized and inconsistent processes across the company Managing supplier adherence and performance Ensuring qu…
Sales teams have to balance staying competitive with excellent customer service. This is a tall order when sales people commonly spend more than 5 hours a day doing things other than selling, including a lot of manual, administrative tasks. There are s…
Marketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development a…
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The Business-to-Business (B2B) buyer of yesteryear is long gone. With large global ecommerce brands, such as Amazon, Google, eBay and Alibaba, transforming the online B2B space, businesses have no time to spare to develop and improve their B2B commerce experience. If you’re not taking steps to bring your business online, you’ll be left behind. If you launched your website years ago, you must move beyond first and second generation technology and innovate the buying experience to support your customers’ expectations. |
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In this 35-criteria evaluation of B2B commerce suite providers, Forrester Research identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento Commerce, Oracle NetSuite, Sana Commerce, SAP Hybris, and Unilog — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals at midmarket B2B companies make the right choice on commerce suite providers. |
PlanStartGrow (PSG) creates digital marketing solutions for small and medium-sized businesses (SMBs), with a team that has generated more than $1 billion in revenue for SMBs to date. “We more than doubled a client’s revenue within …
