Enterprise IT / Featured Tech / Sales & Marketing

What’s Missing From Your Email Marketing Strategy?

With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing. This checklist will help you identify any gaps in your strategy and discover:

  • The smartest ways to rapidly grow and segment your email list
  • Design strategies to help your email stand out in crowded inboxes
  • Testing tips to boost subscriber engagement with every send

Don’t miss this must-have checklist for marketers!

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Enterprise IT / Featured Tech / Sales & Marketing

What’s Driving Today’s Marketers?

Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful. This report asks: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them? In it, you’ll learn:

  • The latest goals, trends, & challenges driving today’s marketers
  • Advice and solutions from top industry leaders
  • Tips you can use today to do more successful email marketing

Check it out and arm yourself with the strategies you need to do the kind of marketing you’ve always wanted.

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Enterprise IT / Featured Tech / Sales & Marketing

12 Brilliant Emails From Our Favorite Brands

These emails are the best of the best – ones that earned a standing O and dramatic slow clap when they landed in the inbox. In this guide, you’ll discover top-notch email marketing campaigns from top brands and learn:

  • Successful email marketing strategies across a range of industries
  • Design tips to help your campaign stand out in the most crowded inbox
  • How brands are using the latest email marketing data in real campaigns

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Enterprise IT / Featured Tech / Sales & Marketing

2017 CMO Survey

This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, the American Marketing Association, and Duke University’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape. This 80-page report can provide the essential, current data that every marketing professional may need to drive results for their company.

Here is just a small sampling of the invaluable data contained within the CMO Survey:

  • Why are domestic marketing budgets on the rise (up 3.2% since 2016). What does that mean for your brand? (Page 17)
  • Feel like your international marketing budgets have been slashed? You’re not alone. International spending is down by nearly 12%. (Page 18)
  • Think traditional marketing channels can’t compete with digital? Think again. Non-internet marketing spending on a serious upswing, and currently growing faster than digital. (Page 26)
  • What trends are driving marketing researchers and consultants to lose ground to internal expertise? Is it related to increased investment in marketing for B2B services? Why are customer retention rates falling, even as acquisition and brand value steadily improve? (Pages 32 & 33)
  • Why are customer retention rates falling, even as acquisition and brand value steadily improve? (Page 38)
  • Feel like social media spending is overhyped? You may be right. There’s a 9% discrepancy between actual and predicted social media budgets. (Page 44)
  • Is mobile really the next big thing? Marketers expect it to account for 11.6% of marketing budgets within three years, but are still skeptical about its contribution to overall performance. (Pages 52 & 54)
  • Why are so many marketers anticipating a 376% growth in marketing analytics spending over the next three years?

These insights, and many more, are available for download in the latest 2017 CMO Survey from Deloitte, now available for download by filling out the form to the right.

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