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Digital marketing is not a “mystery”, it’s no “unexplored land” people found what works with digital marketing a long time ago and they have...
Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are...
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics...
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return...
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development...
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98% of users agree that predictive lead scoring provides more value than traditional (MAP and Point-Based Attribute and Activity Based) Lead Scoring Approaches.1
The...
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work...
Predictive Marketing is a powerful tool. It identifies the highest value leads and the data that generates meaningful conversations. Mintigo’s new eBook explains how to...
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown,...