For some time now, a national tourism authority in the Leeward Islands has used traditional mass media efforts, tourism-focused events, and email newsletters as its primary marketing efforts. In 2016, the board decided it wanted to supplement these eff…
Through our decades of experience in the B2B Software market, we have found out that effective selling to the C-level can increase sales by more than 50%. See the math behind this statement and follow this step-by-step guide to e…
In the Age of the Customer, the customer calls the shots. And B2B customer-facing teams are undergoing significant challenges to gain and keep their accounts to make their revenue goals. This eBook guides you through the top 5 forces radically chang…
Communicating on social media on a daily basis can be time consuming and may turn out counter-productive if done the wrong way. That’s why your friends at SeoSamba have put together a playbook to plan and implement your social activities with …
Driving Revenue with Content (DRC) is a revenue-generation marketing model focused on funneling traffic to your website, capturing leads once they land, nurturing them with helpful insights, and propelling leads deeper into the sales funnel until they …
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Digital marketing is not a “mystery”, it’s no “unexplored land” people found what works with digital marketing a long time ago and they have been exploiting it for years. Digital marketing has a formula and it’s an e…
Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead genera…
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship. This guide w…
