Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead genera…
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship. This guide w…
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the …
Presented by: 98% of users agree that predictive lead scoring provides more value than traditional (MAP and Point-Based Attribute and Activity Based) Lead Scoring Approaches.1 The reason for this is …
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and …
Predictive Marketing is a powerful tool. It identifies the highest value leads and the data that generates meaningful conversations. Mintigo’s new eBook explains how to create a winning sales enablement …
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified …
Predictive modeling is rapidly becoming something that every company needs to survive. As the digital economy grows, marketers will need to deal with huge quantities of data, complex relationships between …
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea …
