How To Achieve Customer Advocacy Program Success In 2017
Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success,...
127 Facts You Probably Didn’t Know About the Video Marketing Timeline
Are you devoted to video marketing as part of your campaign strategy? This timeline will take you all the way from the first viral video on the internet in 1995 to when...
25 Content Marketing Questions Answered
When over 2,500 people come to a webinar, you don't get to all the questions! That's why our experts are answering 25 of the best in this ebook. Jason Miller leads global...
Curate Content Like A Boss: The Hands-On Guide
As marketers in a content-driven landscape, we are responsible for producing great content every day. But, most of us don't have the time, staff, or budget to publish at this...
The Content Marketing Pyramid
Being in charge of content marketing can feel like you're trying to simultaneously conduct an orchestra, host a wedding and put on a Broadway show. A documented content strategy...
The Definitive Cheat Sheet for Social Sellers
We'll walk you through the basics of social selling: which social networks you should use, tips for setting up your profiles, best practices for using content, and more. We'll...
Navigating the Diverse Landscape of B2B Sales Appointment Setting Models
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it...
Content Marketing Platform Evaluator’s Guide
If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features. Find out how: Hundreds of pieces of content...
How Brands Annoy Fans – The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent
However, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive...
Product Ownership – Lasting Satisfaction or Painful Distraction?
Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that...
