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But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
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The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’…
Past experiences with salespeople affect buyers a lot – as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoug…
Many marketers would have you believe that email marketing is moments away from receiving its last rites. Their belief is that buyers have grown immune to the marketing messages in their inbox, pointing to a steady decline in email deliverability over…
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We’ve heard that cold calling is dead, but is it really? &n…
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We’ve heard that cold calling is dead, but is it really? Read Par…
As technology continues to evolve rapidly and marketing gets more competitive, organizations are turning to advanced technologies like Artificial Intelligence (AI) to develop a more comprehensive and insightful understanding of customers and personaliz…
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This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth. |
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But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. Best offers delivered in real time, given the consumer’s current context. |
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketin…
