Mapping Your Account Based Marketing Strategy – It Starts With Account Selection
In this eBook by Everstring, we’ll cover everything you need to know when selecting accounts to pursue with your ABM strategy. Including: • Different...
The Clear & Complete Guide to Account Based Sales Development
In this 140+ page guide from Everstring, you will learn about:· The rise of account-based thinking· The...
Sales Efficiency in the Digital Era
The sales process will always boil down to people selling to people. In the digital era, with emerging innovations in machine learning and artificial intelligence (AI), the...
Programmatic Revolution
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming...
B2B Sales Study: Why Didn’t They Close?
We researched more than 1,000 qualified B2B sales calls over the past 3 years to understand why 641 of them didn’t close. The sellers were from a variety...
Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is...
Forbes Insights: Data Elevates the Customer Experience
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new...
Marketing Attribution: Giving Credit Where Credit is Due
One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often...
Channel Executive
Channel Executive magazine showcases exclusive best business practices from the leading partner executives and thought leaders in the greater IT channel community. Channel...
A $1.2 Trillion Opportunity: The Rise of Insight-Driven Businesses
Download this free Forrester report to learn:How insight-driven businesses are built differently, and why they outgrow the marketWhich companies and startups effectively use...
