Marketing At The Speed Of Content [Webinar]
Sure, you produce great content, but if prospects aren’t seeing your content, who cares? If you’ve ever run into this problem, or simply want to get more bang for your …
Employee Advocacy 101: The Rise of the Employee Marketer
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those mess…
How to Have a Successful Employee Advocacy Pilot Program
So you’re ready to start an employee advocacy program? Before diving in, first test the waters with a pilot program. Launching a pilot program with a select subset of employees will help you learn what works, what doesn’t and what resources…
How to Write a Book in a Day – 3 Simple Steps to Write Books Fast
Learn a simple step-by-step process to write your own book that you can publish as a digital book you can sell or offer as a lead magnet to gather emails, at the beginning of a sales funnel. This resource will help you: Efficiently struc…
Which Comes First: The Contact Center Site Visit or the RFP?
Before you sign that contract, due diligence is required to make sure it’s the right fit. The contact center RFP is essential, of course, but the contact center site visit is invaluable. The question is, which comes first? The RFP or the site vis…
Please Don’t Go – Tips for Improving Customer Retention
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We’ve worked with hundreds of leading retail brands that all struggle with the same issue. They invest a lot of marketing resources in acquiring new customers. But they struggle to find effective ways to get those customers to stick around and make repeat purchases. In this step-by-step guide for retail marketers, we’ll walk through a better way to improve retention and reduce customer churn. It’s based on the use of predictive analytics coupled with continuous market testing to optimize retention while minimizing discounts. We’ll break it down into three phases—crawl, walk, and run—that start simple and add complexity as value is delivered.
Read the guide to learn:
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Technology that Enables Great Storytelling
They rely on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer interest, even while constantly adapting to…
5 Tips for Hiring a Great Customer Support Team
The customer experience is one of the most important (if not THE most important) factors in business success. While every employee is responsible for customer service, and should take a customer-first approach, your customer service reps …
5 Steps to Happy Customers
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When it comes to creating a great customer experience, sometimes it’s about the little things. From the décor in your bathroom to the programming on your TVs, small, but meaningful perks can greatly enhance the customer experience. |
2017 State of Performance Marketing
Did you know… 57% of marketers are changing their attribution model this yearAlmost 40% of marketers spend a majority of their budgets on measurement alone 69% of marketers are using dynamic email based on user behaviorThis report from AdRoll compile…
