Facebook is the leading social media platform with almost 1 Billion users spending hours on the site. When it comes to online marketing through Facebook, having your own profile...
Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies & tactics. Each day will be made up of engaging...
Keeping the pipeline full of qualified leads is vitally important in today's challenging business climate, so important, in fact, that consistent lead generation is often...
A good eCommerce strategy is no longer an optional piece of your sales and marketing mix. Distributors must continually find better ways to attract and retain Customers, and...
Use this map to:Determine which channels are best for generating leads and finding future customersTest channelsBuild your lead generation calendarOptimize your current channelsStart...
This checklist will help you better manage your leads once you get them and give you the best chances of success. This resource is broken down into 4 sections:Lead captureLead...
A flood of ordinary, everyday leads does not mean that successful sales will follow. The challenge, therefore, is to tailor and adopt lead generation programs that will...
You have many ways to develop empathy. You can use this Empathy Map as a tool to help:Guide your approachUnderstand customer needsGlean surprising insightsStart gaining deeper...
This white paper looks at how online shopping has changed the distribution landscape. Based on Forrester Research, eCommerce currently drives 41% of B2B revenue. 53% of customers...
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it's relationship to CLV (Customer Lifetime Value) as a benchmark for...