Is the Customer Really Always Right?
No, the customer isn’t always right. Take a look at how you can train your Contact Center Agents to say no without upsetting the customer.Request Free!
3 Pillars of Online Customer Communities
How Strong is the Foundation of Your Customer Community?More businesses are investing in customer communities, but great community strategy doesn’t come easy. Shaky foundations are all too common and carry many revealing symptoms. Poor participation ra…
The New Frontier for Personalized Customer Experience
Download this paper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers with a focus on driving new revenue.Request Free!
How to Choose a Content Marketing Platform Vendor: The Complete Guide
Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content with a variety of distribution options, and catering…
Building Your Content Foundation
It is how your message is told, how you guide your customers through the Marketing Hourglass, and ultimately, how you convert prospects into clients. But you can’t just dive in and start creating content. You must first build a foundation upon which yo…
The Total Online Presence Blueprint
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Here is a 12-month plan of attack or blueprint for working on your presence in the coming year. This “live by calendar” approach helps business owners, who wear many hates, get above the overwhelm by taking it topic by topic and manageable bit by bit in attempt to forge something that looks like continuous progress. Grow your business by tapping the awesome power of a fully integrated online presence with this simple and effective blueprint. With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing |
How to Build a Remarkable Business by Focusing on the Total Customer Experience
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The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business. Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:
It’s time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective. With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing. |
How to Grow an Insanely Profitable Coaching or Consulting Business
This eBook outlines very practical tactics for growing your practice, but first addresses some much larger questions for you to tackle. Your answers to these questions may lead you down an entirely new path to growth. This eBook incldues:The 5 que…
Transforming Customer Experience in Financial Services: Building a 360° View of the Customer
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Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.
Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. |
Are Your Technology Decisions Killing Your Customer Experience?
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to sta…
