Enterprise IT / Featured Tech / Sales & Marketing

Digital Marketing Maturity: The Results are In

Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.

Important survey findings include:

  • 80% of organizations require manual processes to get their systems to work properly
  • 87% of organizations are using big data and analytics to drive conversions
  • 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
  • The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide

To see how you compare with other digital marketing groups and identify areas you can improve, download the white paper, “Digital Marketing Maturity: The Results are In.”

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Enterprise IT / Featured Tech / Sales & Marketing

3 Ways Responding to Reviews Will Maximize your Marketing Budget

Brands work hard to craft message, then send it into the world in newspapers, white papers and 140 character tweets, hoping consumers respond by opening their wallets.

But with the rise of consumer generated media-namely social media and reviews on third-party sites which make their way to organic search results-consumers hold more powerful megaphone than ever before. While many brands view online reviews as an uncontrollable, expensive presence that must be “dealt with”, ConsumerAffairs thinks companies should seize the opportunity to connect with customers and jointly shape the conversation happening online. Brands who do typically see an increase in customer engagement, a shift from negative to positive sentiment toward their brand in organic search and increased access to consumers at the zero moment of truth, meaning leads that convert better than anywhere else on the web.

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Enterprise IT / Featured Tech / Sales & Marketing

3 Reasons Why Reviews Are A Powerful Marketing Tactic

For a while, this one-sided shouting match with consumers worked. Even in the 1990s and early 2000s, brands were able to drown out the voices of dissatisfied consumers unbelievable spending on full-page magazine spreads, $3 million Super Bowl spots and X-Games sponsorships. But, with the rise of consumer generated media—namely social media and reviews on third-party sites which make their way to organic search results—consumers hold a more powerful megaphone than ever before.

Take a look at three ways you can incorporate online reviews into your marketing strategy in a way that will maximize your marketing budget, and use our secret sauce to create a marketing recipe that has a lasting impact on your bottom line.

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